55+ Pre Event Survey Questions to Ask Your Target Audience

pre event survey questions

Are you planning an event and want to ensure its success? One of the best ways to gather valuable insights and tailor your event to your audience’s needs is by conducting a pre-event survey. By asking the right questions, you can gather valuable information that will help you create a memorable and engaging experience for your attendees.

But what questions should you ask? We’ve got you covered with 55 pre-event survey questions that will help you understand your target audience better. Whether you’re organizing a conference, workshop, trade show, or any other type of event, these questions will provide you with the insights you need.

What is a pre event survey?

A pre-event survey is like a conversation starter before an event, where organizers ask attendees questions to better understand their preferences and expectations.

It’s a way for organizers to gather valuable insights about what attendees hope to gain from the event, their interests, and any specific needs they might have. By collecting this information in advance, organizers can tailor the event to meet attendees’ needs, ensuring it’s relevant, engaging, and enjoyable for everyone involved.

Pre-event surveys can cover a range of topics, from preferred session topics to dietary restrictions, allowing organizers to plan every detail with attendees’ input in mind.

Generally, the goal of a pre-event survey is to enhance the overall event experience and maximize attendee satisfaction. IF you’e new to event planning, here’s how you can become an expert, or, you can begin with some free courses online on event planning.

You may want to read: 70+ Event Survey Questions You Must ask to achieve Success.

Pre Event Survey Questions to Ask Your Target Audience

See the top 60 pre event survey questions to ask your target audience to gather insights for your event:

General pre event survey questions

These survey questions are important because they help event organizers gather information about who will be attending, what they hope to get out of the event, and how to make it a great experience for everyone.

By asking about logistics, previous experiences, and marketing, organizers can ensure they’re meeting attendees’ needs and expectations, ultimately leading to a successful and enjoyable event for all involved.

  1. What is your age range?
  2. What is your gender identity?
  3. What is your occupation?
  4. What is your level of education?
  5. How did you hear about this event?
  6. What are your expectations for this event?
  7. Have you attended similar events in the past?
  8. How would you rate your previous event experiences?
  9. What factors are most important to you when attending events?
  10. How likely are you to recommend this event to others?
  11. Which aspects of event logistics are most important to you (e.g., location, timing, parking)?
  12. Do you have any accessibility requirements for this event?
  13. How satisfied are you with the event’s marketing and communication efforts?
  14. What type of content or activities would you like to see at this event?
  15. How organized do you expect this event to be?
  16. Are there any specific topics or themes you hope will be covered at this event?
  17. How likely are you to attend future events hosted by this organization?
  18. What social media platforms do you use most frequently?
  19. How would you prefer to receive event updates and reminders (e.g., email, social media)?
  20. Is there any additional information or feedback you would like to share with us?

Pre event survey questions for attendees

Attendees are the heart of any event, so understanding their expectations is key. Questions about motivations, interests, and past experiences help tailor the event to meet their needs. Questions about logistics and preferences ensure smooth operations and a positive experience.

These questions aim to make sure attendees have an enjoyable and valuable experience, creating lasting memories and a successful event overall.

  1. Are you looking forward to attending our upcoming event?
  2. What motivated you to register for this event?
  3. How do you anticipate benefiting from attending this event?
  4. What specific topics or sessions are you most interested in?
  5. Have you attended any previous events organized by us?
  6. How satisfied were you with your previous event experiences with us?
  7. What improvements would you like to see based on your past experiences?
  8. Are you attending this event alone, or will you be accompanied by others?
  9. What are your expectations regarding networking opportunities at this event?
  10. How likely are you to engage with exhibitors or sponsors at the event?
  11. Are there any dietary restrictions or preferences we should be aware of for catering purposes?
  12. What factors influenced your decision to attend this event (e.g., speakers, location, timing)?
  13. How did you first hear about this event?
  14. What level of interaction are you comfortable with during sessions or workshops (e.g., Q&A, group discussions)?
  15. Would you be interested in participating in pre-event networking activities?
  16. What are your preferred methods for receiving event updates and reminders?
  17. Are there any particular accommodations or accessibility needs you require for the event?
  18. How likely are you to share your experiences and insights from the event on social media?
  19. Do you have any suggestions or preferences for event logistics or organization?
  20. On a scale of 1 to 10, how excited are you about attending this event?

You may also want to see 250+ Best Current Events Trivia Questions and Answers (Easiest to Hardest)

Pre event survey questions for employees

When employees are organizing an event or when it’s specifically for them to improve their work environment, asking the right questions is important. These questions make sure the event fits their needs, interests, and career goals in the corporate world.

It’s like customizing the event to make it a perfect fit for everyone involved, ensuring it’s valuable and enjoyable for all.

  1. How familiar are you with the objectives of the upcoming corporate event?
  2. How relevant do you feel this event is to your role and responsibilities within the company?
  3. What specific topics or sessions are you most interested in, considering your role in the corporate environment?
  4. How do you expect this event to contribute to your professional development or advancement within the company?
  5. Have you attended similar corporate events in the past?
  6. How satisfied were you with your previous corporate event experiences?
  7. What improvements would you like to see based on your past experiences?
  8. Are there any specific networking opportunities or connections you hope to make at this event?
  9. How do you plan to apply the knowledge or insights gained from this event to your work within the corporate setting?
  10. On a scale of 1 to 10, how confident are you that this event will provide value and benefit to you as an employee in the corporate world?

Virtual pre event survey questions

Virtual events are different from in-person gatherings, so asking the right questions is key. Each question helps organizers understand attendees’ comfort with virtual platforms, what they expect, and how they prefer to engage.

By knowing attendees’ past experiences and preferences, organizers can customize the virtual event to make it enjoyable and valuable for everyone involved.

  1. Have you attended a virtual event before?
  2. What are your expectations for this virtual event?
  3. What topics or sessions are you most interested in attending virtually?
  4. How comfortable are you with using virtual event platforms or technology?
  5. Do you have any specific preferences or needs for virtual networking opportunities?
  6. How do you plan to engage with other attendees during the virtual event?
  7. What time zone are you located in, and how does that affect your availability for the event?
  8. How do you prefer to receive event updates and reminders for virtual events?
  9. Are there any technical considerations or accessibility needs we should be aware of for your participation in the virtual event?
  10. On a scale of 1 to 10, how excited are you about participating in this virtual event?

Also, read: 50+ Workshop Survey Questions with Sample Evaluation Form

How do you conduct a pre event survey?

Conducting a pre-event survey is like sending out invitations to a party, but instead of paper, it’s done online or through email. Organizers create a set of questions about the event and send them to potential attendees.

They can use survey platforms like Google Forms or SurveyMonkey to make it easy for people to respond. Organizers can also share the survey link on social media or in event invitations.

Once responses start coming in, organizers analyze the feedback to understand attendees’ preferences and expectations. They use this information to tailor the event to meet attendees’ needs and ensure it’s a success. Sometimes, organizers might even follow up with individual attendees to gather more detailed feedback.

In all, conducting a pre-event survey is a way for organizers to involve attendees in the event planning process, ensuring that the event is relevant, engaging, and enjoyable for everyone who attends. It’s like making sure the party is exactly what people want before they even arrive!

How to boost responses for your pre event survey questions

Boosting responses for your pre-event survey questions is crucial for gathering valuable insights and ensuring the success of your event. Here are some tips to increase participation:

  • Promote the survey early: Start promoting your survey well in advance of the event to give attendees plenty of time to respond. Use various communication channels such as email, social media, and event websites to reach a wider audience.
  • Offer incentives: Consider offering incentives such as discounts, freebies, or entry into a prize draw to encourage participation. People are more likely to respond if they feel they will benefit from it.
  • Keep it short and simple: Make sure your survey is easy to understand and can be completed quickly. Long and complicated surveys can deter participants from responding.
  • Personalize the invitation: Address recipients by name and tailor the invitation to their interests and preferences. Personalized invitations are more likely to grab attention and encourage engagement.
  • Follow up: Send friendly reminders to those who haven’t responded yet. Sometimes people need a gentle nudge to complete the survey.
  • Communicate the value: Communicate why their input is important and how it will be used to improve the event experience. When people understand the purpose and value of the survey, they’re more likely to participate.


What is pre-event assessment?

Pre-event assessment is an evaluation conducted before an event to gather information about attendees’ preferences, expectations, and needs. It helps organizers understand how to tailor the event to meet attendees’ requirements and ensure a successful experience.

What is pre survey and post survey?

A pre-survey is conducted before an event to gather information about attendees’ expectations and preferences, while a post-survey is conducted after the event to gather feedback and assess attendees’ satisfaction with the event.

What is a pre-event checklist?

A pre-event checklist is a list of tasks and items that need to be completed or prepared before an event takes place. It helps organizers ensure that all necessary arrangements are made and everything is in place for a successful event.


These are just a few examples of the types of questions you can include in your pre-event survey. Remember to keep the questions concise, easy to understand, and relevant to your event. Consider using a mix of multiple-choice, rating scale, and open-ended questions to gather a comprehensive range of responses.

Once you have collected the survey responses, analyze the data to identify common themes and preferences. Use this information to make informed decisions about the event program, content, and logistics. By incorporating your audience’s feedback, you can create an event that exceeds their expectations and leaves a lasting impression.

Now that you have a comprehensive list of pre-event survey questions, get ready to gather valuable insights from your target audience.