30 Frequently Asked Interview Questions For Sales Representative

interview questions for sales representative

With 2-3 rounds of interviews for sales representative roles, 10 million interviews for Sales Representative positions are conducted annually across the globe!

Sales representatives are the lifeblood of every business. They are the powerhouse that fuels other departments of any company. Come to think of it, if there are no sales, there is no company.

So, employers are very meticulous when choosing sales representatives. Hence they ask very pertinent interview questions for sales representatives to determine your suitability for the role. If you have a sales representative job interview in a few days, get accustomed to these important 30 Frequently Asked Interview Questions For Sales Representatives.

Practice them and tailor your answers to suit your preferred company and entry-level.

Table of contents

Who are Sales Representatives?

The average Sales Representative juggles 18 hats – from data crunching to relationship building. In fact, top performers boast a staggering 90% success rate in closing deals. So, who are sales representatives?

They are the ambassadors of the business world, the bridge between a company’s offerings and the needs of its customers. Sales reps are the engine that drives revenue and growth, the persuasive storytellers who turn product features into compelling solutions.

Great sales representatives are strategic thinkers who analyze market trends, identify new opportunities, and develop effective sales strategies.

They are excellent communicators who can tailor their message to different audiences and handle objections with grace.

Read Also: 20 Frequently Asked Call Center Agent Interview Questions

30 Frequently Asked Interview Questions For Sales Representative

For salespeople, interviews are just another sales pitch. Their natural ability to connect, address concerns, and close the deal translates seamlessly, making them formidable interviewees.

Employers are looking for the best fit for the role. Hence, they are likely to ask these interview questions for sales representatives:

#1. Tell me about yourself.

Briefly introduce yourself, highlighting your relevant skills and experience. Focus on achievements and transferable skills.

Start with a confident greeting and smile. Make eye contact and project positive energy. Briefly mention something that makes you stand out – a relevant achievement, a specific skill, or an interesting connection to the company. 

For example, “I’m Tricia, and I’m thrilled to be here. As a long-time admirer of your problem-solving digital products, I’m excited to discuss how my sales expertise can contribute to your success.”

#2. Why are you interested in this position?

Go beyond “the money” and express genuine interest in the company, its values, and its specific role. Research the company beforehand to personalize your answer.

Highlight what excites you about this specific role. Is it the industry, the product, the challenge, the team, or something else? Also, state how the opportunity aligns with your career goals and aspirations.

#3. What are your salary expectations?

The company often wants to know if they can pay you or if you have the level of expertise they desire.

So, use websites like Glassdoor, Salary.com, or company websites to research the market rate for similar positions and state a confident range aligned with your experience and skills.

Consider your own needs and desired lifestyle. Factor in living expenses, debt, and personal goals. Start at the higher end of your range and be prepared to negotiate.

#4. What are your strengths and weaknesses?

Acknowledge a weakness, but frame it as an opportunity for growth. For example, “I can be overly enthusiastic sometimes, but I’m working on channeling that energy into building stronger relationships with clients.”

#5. What are your long-term career goals?

To answer this interview question for sales reps, you should research the company’s mission, values, and plans before the day. Align your goals with theirs to demonstrate commitment and growth potential.

Articulate your ambition, but ensure your goals align with the company’s vision. Don’t just say you want to be a manager or CEO. Explain how your strengths and interests guide your aspirations within the field and how you could contribute to the company’s evolution.

Read Also: 20 Frequently Asked Collection Officer Interview Questions And Answers

Common interview questions for sales representatives

#6. Tell me about a time you faced a sales challenge and how you overcame it.

Share a specific story, highlighting your resourcefulness and problem-solving skills. Quantify your success whenever possible.

Remember to pick an experience that highlights your sales abilities and aligns with the position you’re applying for. It could be exceeding a quota, handling a difficult customer, or overcoming a product objection. Don’t tell a random story of heartbreak and life challenges. Be strategic, you need this job.

#7. Describe your approach to building relationships with clients.

Emphasize how you listen actively without interruption and use open-ended questions to gain a deeper understanding. Show you’re not just focused on making a sale, but on building a long-term partnership.

#8. What do you know about our company and its competitors?

Demonstrate your knowledge and willingness to learn. Research the company’s website, news articles, and social media to gather information.

#9. Can you sell me this pen?

This common interview question for sales representatives wants to test your sales skills. So, embrace the role-play! Demonstrate your ability to identify needs, present solutions, and close the deal.

#10. What are your biggest weaknesses as a salesperson?

Acknowledge a weakness, but frame it as an opportunity for growth. For example, “I can sometimes be too focused on closing the deal that I forget to follow up with clients. I’m working on developing a system to ensure I provide excellent after-sales service.”

Bonus Questions:

#11. What questions do you have for me?

Prepare insightful questions that show genuine interest and critical thinking. Ask about the company culture, team dynamics, or training opportunities. This is an essential list you must prepare and bring along to an interview session.

Ask company-related questions like:

  • Can you elaborate on the day-to-day responsibilities of this position?
  • What are the biggest challenges and opportunities that come with this role?
  • What are the key performance indicators (KPIs) used to measure success in this role?
  • What are the team dynamics like, and how would I collaborate with other departments?

#12. Why should we hire you?

This is your chance to shine! Briefly summarize your qualifications and reiterate why you’re the perfect fit for the role. Focus on your most relevant skills and experience that directly align with the position’s requirements. Use specific examples and achievements to quantify your impact.

Emphasize skills like communication, persuasion, customer relationship building, negotiation, and problem-solving that are crucial for sales success.

#13. What are your favorite sales books or blogs?

Demonstrating your continued learning and passion for sales is always a plus. Refer to high-quality sales blogs like HubSpot Sales Blog, Sales Hacker, and books like Spin Selling by Neil Rackham,

#14. Tell me about a time you went above and beyond for a customer.

Highlighting your commitment to customer service shows you’re not just in it for the numbers. Briefly describe the situation and the customer you encountered. What was their initial challenge or need?

Explain what you did beyond your usual responsibilities to help the customer. What extra effort did you take, and why? Describe the result of your actions. Did you solve the customer’s problem? Did you exceed their expectations?

#15. How do you stay motivated in a challenging sales environment?

Share your intrinsic motivators, such as your passion for the industry, helping others, or achieving personal goals.

To answer this sales representative interview question correctly, reconnect with your personal goals and purpose for being in sales. What drives you to succeed? Visualize your long-term aspirations and how each sale brings you closer.

Read Also: 30 Frequently Asked HR Interview Questions and Answers

Entry-Level Sales Representative Interview Questions

#16. Why are you interested in sales?

State that you thrive on competition and a sense of accomplishment. Hence, sales is a challenging and rewarding career, offering opportunities for you to set ambitious goals, overcome obstacles, and achieve significant results.

Also, focus on the fulfillment you derive when you make a positive impact and build meaningful relationships with clients.

#17. What scares you about being a sales rep?

Highlight common challenges faced by sales reps. For instance, sales environments can be competitive, with individuals vying for leads, deals, and recognition. This constant pressure to perform and outperform others can be stressful and demanding. The fear of missing quotas or failing to meet expectations can add to this pressure.

End with how these fears keep you on your toes and make you desire to overcome them each day.

#18. How do you keep a smile on your face when you’re having a tough day?

Highlight healthy strategies you use to manage stress and maintain a positive mindset. You can focus on visualization, gratitude, physical activities, and a support system.

You can say “I find that taking a quick walk or doing some breathing exercises can help me refocus and clear my head.” on how physical activities help you cope with stress.

#19. Tell me about a time you were disappointed with yourself.

Select a situation where your actions, judgment, or lack of skill led to a missed opportunity or negative outcome. Don’t dwell on minor setbacks or blame external factors.

Ensure the experience is relatable to the specific sales role you’re applying for. Explain what you learned from the experience and how it impacted your approach to sales. State how the experience has made you a better salesperson.

#20. Where do you see yourself in five to 10 years?

Highlight your career goals as a salesperson and how you tend to fit in the company. Focus on growing with technological trends to email relevant in the sales world.

For instance, state how you intend to master customer relationship management (CRM) systems and advanced analytics tools to gain deeper customer insights and optimize sales strategies.

Behavioral interview questions for sales representatives

#21. How do you handle a situation where you miss your sales quota?

Focus on a challenge you have encountered in your career. Highlight your goal and the actions you took to achieve it. State what you achieved and how you handled missing your sales quota.

#22. Tell me about a time you faced a difficult customer and how you handled the situation.

Focus on active listening, understanding the customer’s concerns, and presenting solutions with empathy and professionalism. Highlight the positive outcome and any lessons learned.

#23. How do you measure your own sales performance and identify areas for improvement?

Demonstrate your self-awareness and commitment to continuous learning. Explain your metrics, evaluation methods, and how you use feedback to improve your skills.

#24. Give me an example of a time you handled a difficult objection from a customer and turned it into a positive outcome.

Explain how you actively listened to the objection, addressed it with empathy and expertise, and ultimately presented a solution that satisfied the customer.

#25. How do you think our company can improve?

Start by thanking the interviewer for the opportunity to share your thoughts. Briefly express your positive first impressions of the company and its products/services.

Afterward, highlight your research on the company’s performance, market position, and recent activities. This shows you’ve put in effort and have context for your suggestions.

Mention specific areas where you see potential for improvement, like onboarding training, lead generation strategies, or customer relationship management tools. Don’t just point out problems; propose solutions.

Interview questions for customer sales representative

#26. What’s your process for establishing long-term relationships with multiple clients?

Highlight how you deeply understand each client’s needs, challenges, and goals through active listening and asking relevant questions. State that you go beyond transactions and show genuine care for their success, celebrating their wins and supporting them through challenges.

#27. What role can social media play in increasing a company’s sales?

Highlight the advantages of social media in sales and tailor it to the company’s product and services. To answer this interview question for customer sales representatives effectively, focus on how social media can help the company achieve brand awareness and reach; lead generation, and conversion; and Customer acquisition and retention.

#28. Are you familiar with sales software (i.e., CRMs, sales engagement platforms, etc.)?

To answer this interview questions for customer sales representatives, identify and list popular sales software options, explain the core functionalities of one of the software types, and compare and contrast specific software options.

However, emphasize you are conversant with technological innovations and a fast learner who can adapt and easily learn how to use new CRMs as they evolve.

#29. Have you ever asked potential clients why they didn’t purchase from you?

Answer in the affirmative and state how asking potential clients why they didn’t choose to purchase from you is a crucial part of your sales process and a valuable learning opportunity. State what you often learn during this important conversation.

#30. What traits did your best sales manager have?

List out the positive qualities of a sales manager you admire. Your list could run through leadership and motivational skills; communication and interpersonal skills; strategic and analytical skills; and passion for sales and the company.

Frequently Asked Questions

What should I say in a sales rep interview?

Briefly highlight your most relevant skills and experiences. Go beyond the obvious like the salary and be specific about what attracts you to this specific opportunity.

What are your biggest weaknesses?

Acknowledge a weakness, but frame it as an opportunity for growth.

How to introduce yourself in an interview for a sales representative?

Open with a confident greeting and smile
Start with a unique hook
Briefly introduce yourself, stating your name and current career stage
Don’t just list off past jobs; focus on specific skills and experiences that translate well to sales.
Go beyond generic statements like “I’m motivated by money.” Mention what specifically excites you about this particular position and the company.
Aim for about 30-60 seconds for your introduction. Don’t overload the interviewer with information.


Depending on the level you are applying for, you have 2-3 rounds of interviews before the final selection. You should research the company culture and needs and be accustomed to what they are looking for.

Most sales representatives roles will ask these 30 frequently asked interview questions for sales representatives. Read through and master your responses to scale through in your next sales rep interview. Don’t be thrown off balance.


  • Indeed.com – 25+ Crucial Sales Interview Questions To Hire the Right Salespeople
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  • Sales Assembly.com – Top 39 Sales Representative Interview Questions and Answers