100+ Product Survey Questions to Improve Customer Experience With Sample Questionnaire

February 12, 2024 · 14 min read

If you find it challenging to assess the greatness of your product, consider leveraging product survey questions (and the insights shared in this article).

Product surveys are valuable tools for validating whether your company aligns its growth strategy with the product’s evolution. To achieve this, it’s essential to gather customer feedback from a diverse pool of respondents.

When formulating product testing survey questions, take care to design them thoughtfully. The goal is to elicit unbiased responses that contribute to accuracy and verifiability. Put yourself in the shoes of your clients when selecting these questions.

Remember that simplicity often resonates with participants, so opt for neutral, easily comprehensible, and diverse question formats.

In this article, we have provided over 100 good product survey questions and templates to use. Why not check them out?

What is a Product Survey?
Types of Product Surveys to Collect Customer Feedback
Best Product Survey Questions to Ask with Examples
Product Survey Questionnaire Templates and Samples
Why Should You Run Product Surveys?
Ideas for Creating Product Feedback Survey Questions
FAQs
Conclusion
References
Recommendations

What is a Product Survey?

Businesses often conduct product surveys to gain insights into user perceptions of their products. These surveys entail the creation and deployment of carefully crafted questions, aiming to collect valuable information that informs the product roadmap.

Companies can enhance their products based on user input by seeking feedback on usability, user interface, features, and general suggestions.

If you’re aiming to conduct an effective product survey and gain insights into how both potential customers and active users perceive your product, consider utilizing this product survey questions template. You can distribute this template to users via in-app notifications, embed it on your website, or share it via email.

Types of Product Surveys to Collect Customer Feedback

Within your app, product, or website, there exists a variety of product survey types that you can employ to ask questions. Let’s explore some of the most popular ones, designed to maximize response rates:

Popover Survey: This unobtrusive, small window strategically appears during the user’s journey—perhaps after completing a task or encountering a specific feature.
Popup Survey: These immediate feedback requests are well-timed and noticeable within the product interface, ensuring they don’t disrupt the user experience.
Feedback Button: A persistent element, such as a button or icon, allows users to open a feedback form or survey.
Slide-up Survey: A discreet panel slides in from the screen’s edge, engaging users without obstructing the main content.
Bottom Bar Survey: Fixed at the bottom of the screen, this persistent bar remains visible as users navigate through different product pages or sections.
Microsurvey: With just one or two concise questions, micro surveys collect feedback on specific touchpoints, features, or interactions. They seamlessly integrate into the product’s user interface, appearing as popovers, slide-up panels, or feedback buttons.

Best Product Survey Questions to Ask with Examples

Below are examples of the best product survey questions to ask your consumers.

Common Product Survey Questions Examples to Ask

How often do you use our products?
Which features are most valuable to you?
How would you compare our products to our competitors’?
What important features are we missing?
What are you trying to solve by using our product?
What feature(s), if any, do you feel are missing from this product?
How would you improve this product?
At what price would you consider this product to be: Too cheap? Good value for money? Starting to get expensive? Too expensive
How likely or unlikely would you be to recommend our product to people you know?
Is there anything you wish our product could do that it currently doesn’t?
Are there any emerging trends or technologies that you believe our product should incorporate?
Does our product meet your needs or expectations?
What do you find most impressive about our product’s quality?
Where do you think our product’s quality could be improved?
Rate your satisfaction with the product’s packaging and presentation (on a scale of 1 to 10)

Market Research Product Survey Questions

How excited are you about our upcoming product?
Would you be willing to test it?
Is the product solving your problem accurately?
What change do you wish to bring to this product?
If given the responsibility, how would you go about promoting it?
How often do you use this product?
How simple is it to use this product?
Which of these products have you purchased in the last 12 months?
Which brands would you consider next time you purchase this product?
How important is each of this product’s features to you?
What is your overall satisfaction with our product?
How likely are you to recommend our product to others?
What improvements would you suggest for our product?
How does our product compare to similar offerings in the market?
What additional features would enhance your experience with our product?

New Product Survey Questions Examples

How often do you use this product?
How simple is it to use this product?
Which of these products have you purchased in the last 12 months?
Which brands would you consider next time you purchase this product?
How important is each of this product’s features to you?
What feature can we build for you?
Which features do you want to see more in the future?
Which feature can’t you live without?
How would you rate the value for money of this product?
How does our product compare to others you’ve tried?
What do you like about our product?
What do you dislike about our product?
Which features did we miss?
What can be improved?
What aspects would you like to stay the same for future generations of the product?

Beauty Product Survey Questions

What is your favorite makeup product?
How important is it for products to be all-natural and oil-free?
Are you willing to try different makeup products?
Which skin care products do you use at least once a week?
What factors influence your choice of makeup products?
How satisfied are you with our beauty products?
What do you like most about our skincare line?
Where do you think our products could be improved?
How likely are you to recommend our products to others?
What packaging and presentation do you prefer?
Is our product range diverse enough for your needs?
How would you rate the effectiveness of our beauty products?
What specific features matter most to you in a beauty product?
Have you encountered any issues with our products?
How can we enhance your overall beauty routine?

Software Product Survey Questions

How satisfied are you with the software?
What features do you find most valuable?
Is there anything that doesn’t work as expected?
How user-friendly is the interface?
Would you recommend this software to others?
What improvements would you suggest?
How often do you encounter issues?
How does our software compare to competitors?
What additional features would enhance your experience?
How satisfied are you with safety and security?
Is the pricing reasonable?
How reliable is the performance?
What do you like most about our software?
What do you dislike about our software?
How can we make your experience better?

Food Product Survey Questions

How would you rate the quality of our food?
Was the food served hot?
Did the menu have a good variety of items?
Was the food tasty and flavorful?
What premium options or ingredients would you like us to offer?
Was the food served fresh?
Which food of ours was the least favored?
Do you believe the quality makes us different from others?
How likely are you to choose us again?
What do you like about our food the most?
What improvements would you suggest?
How does our food compare to competitors?
Would you recommend our food to others?
How satisfied are you with portion sizes?
Did you try any new food or fast food products?

Customer Product Survey Questions

How satisfied are you with our product?
Would you recommend it to others?
What do you like about our product?
What improvements would you suggest?
How often do you use it?
How easy is it to use?
What features matter most to you?
How does it compare to competitors?
Is it a good value for money?
Have you tried similar products before?
How would you describe our product?
What concerns do you have?
What’s one feature you’d like us to add?
How important is it in your daily life?
How likely are you to continue using it?

Product Survey Questionnaire Templates and Samples

Below, you’ll find a set of sample questions that you can either use directly or adapt for your questionnaire template:

Meeting Needs and Expectations: Does our product meet your needs or expectations? Rate on a scale from ‘Not Well’ to ‘Very Well.’
Materials Satisfaction: Are you content with the materials used in our product’s construction? (Yes/No)
Issues and Defects: Have you encountered any issues or defects while using our product? (Yes/No)
Durability Rating: How would you rate the durability of our product on a scale of 1 to 10?
Problem Frequency: How often do you face problems while using our product? Rate on a scale from ‘Rarely’ to ‘Often.’
Impressive Aspects: What do you find most impressive about our product’s quality? [Open-ended]
Packaging Satisfaction: Rate your satisfaction with the product’s packaging and presentation on a scale of 1 to 10.
Quality Comparison: Compared to similar products, how would you rate our product’s quality? (Scale: ‘Worse’ to ‘Better’)
Performance Issues: Have you experienced any performance issues with our product? (Yes/No)
Areas for Improvement: Where do you think our product’s quality could be improved? [Open-ended]
Overall Quality Satisfaction: On a scale of 1 to 10, how satisfied are you with the overall quality of our product?
Likelihood to Recommend: On a scale from ‘Unlikely’ to ‘Very Likely,’ how probable are you to recommend our product based on its quality?

Below are some of the templates you can use for your product survey questions.

Why Should You Run Product Surveys?

Product survey questions present a valuable opportunity to actively listen to your users, allowing you to shape your product strategy based on their expectations. Let’s explore why every product-led growth company should conduct product surveys:

Understand Your Target Users: By gathering product feedback, opinions, and preferences, you can tailor your product to meet specific user requirements. Ensuring resonance with customer expectations becomes a priority.
User-Centric Product Roadmap: Prioritize features, enhancements, and functionalities based on user preferences and demands. Aligning product development efforts with customer needs increases the likelihood of delivering solutions that genuinely address their problems and bring delight.
Identify New Product Ideas: Users’ experiences and challenges provide fertile ground for innovative suggestions and unexplored opportunities. These insights fuel creativity and guide the development of new products or expansions to existing offerings.
Collect Insights for Product Improvement: Honest user feedback plays a crucial role in product enhancement. By capturing data on usability, functionality, performance, and overall user experience, you gain actionable insights for iterative improvements, issue resolution, and enhancing the product’s value proposition.
Enhance Customer Satisfaction: Actively seeking and listening to customer feedback demonstrates your commitment to meeting their needs. Addressing concerns, implementing suggestions, and acting on feedback contribute to a positive customer experience and foster loyalty.

Ideas for Creating Product Feedback Survey Questions

In product-driven markets, user survey questions play a pivotal role in continuous growth and competitive edge. Let’s explore our best practices for effective product survey questions:

#1. Prioritize Open-Ended Questions

When conducting product surveys, incorporate open-ended feedback questions. These allow customers to express themselves in detail, providing valuable insights. Product managers gain a deeper understanding of customer perspectives and true sentiments.

Unlike closed-ended questions, which limit responses, open-ended questions yield richer information. Whether seeking specific concerns or praise, these questions prove more helpful.

#2. Precision Matters

Craft customer feedback questions that directly relate to the product.

Reflect on your original goals when designing product survey questions. Avoid redundancy and repetition.

Consider what you need to know about your product. Does it have flaws? Unexpected benefits? How has it impacted customers’ lives?

Additionally, compare your current product to previous versions for meaningful insights.

#3. Highlight the Benefits for Respondents

Realistically, people don’t exactly jump for joy when faced with a new survey to complete. To maximize response rates, it’s crucial to communicate what respondents gain by participating.

For instance, consider mentioning that their answers will directly contribute to improving future products or services. Alternatively, if that doesn’t excite them, offering incentives can be an effective motivator.

When individuals understand why their input matters, they’re more likely to assist. By explaining that you’re striving to enhance your product or find ways to improve it, you create a sense of purpose that resonates with respondents.

#4. Value Partial Responses

Sometimes, respondents start a survey but don’t complete it. However, even partial responses can contain valuable information. Don’t dismiss half-filled answers outright!

As you design your product feedback survey, ensure that your survey platform or software captures and tracks partial responses. These fragments can reveal patterns and guide updates to your survey, leading to valuable insights.

#5. Solicit Feedback from Customers Post-Survey

Encouraging customers to share additional feedback can yield valuable insights. When reaching out after a customer satisfaction survey, pay attention to crafting an attention-grabbing subject line.

While it’s not essential to request feedback from customers after every survey, incorporating this small detail enables continuous improvement and future adjustments.

FAQs

What is the difference between a survey and a questionnaire?

A questionnaire is any written set of questions, while a survey is both the set of questions and the process of collecting, aggregating, and analyzing the responses from those questions.

What is the first step of a survey?

Before you start conducting survey research, you should already have a clear research question that defines what you want to find out. Based on this question, you need to determine exactly who you will target to participate in the survey.

What is an example of a product question?

Let’s take a look at some example product survey questions to ask customers about your product: How often do you use our products? Which features are most valuable to you? How would you compare our products to our competitors’?

How long should a product survey be?

For most product surveys, the perfect length is 10-14 minutes, with customers willing to answer 7-10 questions simultaneously. This “Goldilocks zone” of survey length is how you get the best feedback with the best completion rate.

What is the sample size for a product survey?

Sample size depends on two things—the audience and the type of research. For brand tracking, we advise that the ideal sample size is 1,000, but 500 will still be robust. For creative testing, other studies, or for very niche audiences, the sample size can be smaller.

Conclusion

Throughout the product development journey, product surveys serve as crucial tools. They shape your product’s path by capturing valuable feedback from your intended users. By utilizing the best survey questions, you gain insights to inform informed decisions, ultimately contributing to a successful product.

When creating survey questions, consider using a robust product feedback tool. Such tools not only facilitate survey creation but also enable feedback analysis, trend measurement, actionable steps, and effective feedback loop closure. Prioritizing user satisfaction and loyalty becomes paramount.

References

Usersnap.com – Top 15 Product Survey Questions to Ask with Examples
Zonkafeedback.com – 90+ Product Survey Questions, Best Practices and More (With Template)